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Personalized App

The Concept of a Personalized Mobile App

Personalized apps have been making their way into the market and are incredibly useful for selling. Whether the product is a subscription, fitness plan, skincare routine, or merely physical products, a personalized app can increase sales and provide a much more personalized and targeted experience for the consumer.  So how does it work?

 

Personalization

There are many ways in which an app can be personalized, and it will all depend on what algorithms you or your company use, but it is possible that your app can learn to replace human recommendations.  The ability to craft a skincare routine, a workout routine, etc. is all possible through an app. The big question is, how do you create an app that learns users’ preferences?

Questionnaire

The first and most straightforward way to start personalizing the app is to start with a questionnaire.  For example, if you were creating a mobile app to help consumers determine what meals to cook for dinner, your questionnaire can narrow in on what a particular user would like and dislike and then offer recommendations based on their own preferences.  The same goes for skincare and fitness apps.

Like and Dislike

After the initial questionnaire, you should consistently be asking for feedback on the recommendations from the user.  The easiest way to do this is through a like or dislike button on each recommendation. That way, the app is continually learning about the user leading to more targeted recommendations.

Browsing Ability

The app should have the ability for users to browse products, recipes, workouts, etc.  That way, you can track a user’s clicks and browsing data to provide more targeted recommendations. This is also a great way to have the user’s introduced to items that your algorithm didn’t pick up.

 

These were some quick tips when developing a personalized app and why a personalized app could be extremely beneficial for you or your company.  If you’d like to know more about the functions and possibility of building a personalized mobile app, reach out to Pioneer, and we can help you along the way.

 

pioneerapplications.com | #pioneerwithus

Successful Brand App

WEBINAR: How to Build a Successful Brand App

Tech entrepreneur Adam Cohen-Aslatei discusses how to build your own app, sharing success lessons he’s learned while launching his innovative dating app S’More. Adam breaks down the process from ideation to raising money and explains why investors want in on apps, even during the pandemic.

Key Takeaways: 

  • How to build a successful app in today’s market
  • How to differentiate yourself from other competitors
  • Tactics for successfully finding investors
  • How to build awareness around your brand

Watch On-Demand

pioneerapplications.com | #pioneerwithus

Hotels

How Hotels Impacted by COVID-19 Can Re-Engage Their Travelers with a Mobile App

As the COVID-19 pandemic rages on and continues to impact businesses worldwide, it is hard to miss one of the most impacted industries, hospitality.  Within the hospitality sector, hotels have lost a significant amount of revenue. As hotels begin to reopen, they are being met with low occupancy and wary travelers.  How can hotels re-engage with their travelers, make them feel more comfortable and willing to stay, and combat low occupancy and lost revenue?

A poll shows that a smartphone is the most valued travel companion of 76% of travelers, while 70% of travelers book their hotel on a smartphone.  In 2019, there were 204 billion mobile apps downloaded worldwide and 3.2 billion smartphone users.  That equates to an average of roughly 63 mobile apps on each smartphone. This seems like a no-brainer, hotels, inns, bed & breakfasts, and motels should have a mobile app to keep up with the evolving hospitality world.

What can a mobile app do to help your hotel?

 

Reserve on Mobile

 

With a mobile app, your guests can book their rooms directly in the app.  This is great for travelers who are on-the-go, stuck at the airport with limited access to a computer and prefer mobile.

 

Virtual Check-In

 

No longer will you force your visitors to stand in long check-in lines.  With a mobile app, your guests can skip the lines, check-in, and access their room right through the app on their smartphone.

 

Showcase and Sell Add-Ons Before and During the Stay

 

Does your guest want a bottle of champagne waiting for them in their room when they arrive? No longer will your guest have to call and request this, they can order it in the app before their arrival.  A mobile app gives you the ability to market and up-sell to your guests before and during their stay.  Does a guest want in-room dining? No longer will your guests have to call and order; they can do it all right in the app.

 

Provide Updates and Information

 

The mobile app can help you communicate with your guests in an easy, efficient way that is personalized to each guest.  You can opt to send notifications before the guest’s check-in to ensure they know how to access the property or ask for in-app feedback after the guest’s stay. The options are almost limitless on how and what you can communicate with your guests.

 

Customer Loyalty Program

 

You can now build optimal engagement with your guests by launching an in-app loyalty program. Guests can receive upgrades, accumulate points, manage their stay preferences, etc. A rewards program is a great way to boost sales and keep your customers engaged.

 

The options available to hotels with a mobile app are almost unlimited.  The mobile app can boost sales via marketing and upselling, but it can also keep your guests engaged and provide a more efficient and pleasant experience for the guests.  We at Pioneer believe that mobile apps for hotels will begin to take-off once travel becomes normality again.

 

pioneerapplications.com | #pioneerwithus

Mobile Apps and Fireworks

How a Business Grew Using a Mobile App

In the spirit of Independence Day this year, it’s only suitable that we focus on a business that specializes in fireworks and expanded their business from a single stand to the most significant American fireworks distributor as well as a technologically advanced company with a mobile app.

In 1964, a single stand popped up in Pittsburg, Kansas.  Their product?  Fireworks. John and David Collar opened that stand as a summer business to earn some extra cash. Little did they know that summer business would scale into Winco Fireworks, one of the largest firework distributors in America.

As the business continued to grow, they knew they had to stay relevant and competitive. When the opportunity presented itself, the company entered a new era, designing a firework show and executing it all on a smartphone or tablet.  Kevin Wu, a product developer, pitched the idea/concept to Winco Fireworks. Winco saw it as a great opportunity and, in late 2017, launched the new product FireFly.

Since the launch of FireFly, they amassed over 26,000 users in over 31 countries, which shows that the future of the firework business is in technology.  Winco Fireworks has leaped in front of the competition and all from a concept utilizing a mobile app.

 

pioneerapplications.com | #pioneerwithus

App Can Make You Money

How an App Can Make You Money

Mobile apps can make you money and serve many different purposes. You may have had an app built so you could communicate with your constituents more effectively, you may have had it built so you could market your products directly to your consumers or have an app used for contact tracing to help in the healthcare industry.  There are so many different reasons why apps are developed, but how do you make money?

The most straightforward answer to this is charging for the app, but most people don’t want to pay for an app unless it is very targeted and specific.  The other obvious answer is ad placement.  Ad placement can be useful, but it can also backfire.  If your users get annoyed with the constant bombardment of ads, they may delete the app and never return. There is also the issue of needing large amounts of users to make money with ad placement, requiring a significant marketing budget.

 

So what are some ways you can make money with your new mobile app?

 

In-App Purchases

In-app purchases can be one of the best ways to make money with your app consistently.  The app itself is free for download, but users can opt to purchase additional content or premium access in the app.

Email Marketing

Email marketing remains the top seller in the game of marketing.  58% of people check their email first in the morning, even before social media.  Some app developers opt to require a sign-in feature on their app to collect email addresses and user data.  They then can email the user and begin that user in the conversion funnel or even place advertisements in the email.

Subscriptions

Subscription modeled apps can create quite the revenue for businesses and individuals. If you do go down this road, you want to make sure that you can deliver well-tailored content to ensure long-lasting subscriptions.

Sponsorship

Sponsorship can be a significant way to establish and enhance a revenue stream from a mobile app. App developers can partner with large or small organizations to build an app and provide content.  App developers and the organization would then split the profits in an agreed-upon manner.

 

As you begin to think about app development, you’ll also want to focus on the revenue strategy for the app, as that is just as important as the construction and design of the app. Mobile apps should be developed with a revenue strategy in mind to enhance the success of the app.

 

pioneerapplications.com | #pioneerwithus

A Beginner's Guide to Starting and Marketing an App

A Beginner’s Guide to Starting and Marketing an App

If you’re building a mobile app for the first time, you no doubt have many questions: Is it worthwhile? Does it make sense? How will people know about it?

I’ve helped build more than 100 apps in categories ranging from utility to social networking, so I field a lot of questions on the process from entrepreneurs. Here are the most common queries — and the answers.  Continue reading.

 

pioneerapplications.com | #pioneerwithus

 

How Pioneer Mobile Applications Got Its Start

Pioneer Mobile Applications was founded in 2012 by Phil Scarfi and has been in business for over eight years. They’ve brought the visions of many individuals and companies to life with mobile app development and design. They’ve worked with Buzzfeed, UMass Amherst, and All in One Music Applications, to name a few. I wanted to virtually meet with Phil and discuss his experiences and where he sees Pioneer going in the future.

So, Phil, what made you want to start Pioneer?

When I first started developing apps, I was making them for everyday tasks that would make my life easier. Eventually, my friends started finding out that I had this skill, and they asked if I could make some apps for them. As time went on, I was able to see the effect I had on other people by being able to bring their ideas to life. It made me feel incredible, so I continued to pursue the mission of helping others turn ideas into reality through mobile apps, and now I’m here!

Do you remember your first client? What was it like to have your first project, and how did it go?

Believe it or not, one of my first clients was also one of the biggest, UMass Amherst. I initially made an app that I could use to gather all of the dining hall menus and put them in one place to quickly see what they were serving for breakfast, lunch, and dinner. My RA in my residential hall found out that I made this and had me tell the Dean of Students about it. The Dean of Students then sent me over to the head of the dining services, and they were interested in building the app out to provide it to all of the students at the universities. Working with large institutions like this had a lot of hoops you had to go through, but it was an incredible learning experience.

Now you’ve worked with some very notable clients, what was that like? Were you nervous about taking on such a client, and what was one of the biggest challenges you faced on that project?

When it comes to working with the more notable clients, I was absolutely nervous. The biggest thing that I have learned is that it’s important to be yourself and act like it is any other client. All of our past client relationships were successful, so as long as we stuck to what we did best, everything should go as planned. The biggest challenge when it comes to working with larger clients is that there are usually many more people involved in the process. It was essential to have a single point of contact for any concerns for issues, but simultaneously have an environment where we can efficiently get feedback from numerous members. Since Pioneer’s clients are based throughout the United States, we turn to platforms to manage communications such as Slack.

If a company, business, or individual was on the fence about having a mobile app, what would you say to them?

If a company, business, or individual was on the fence about have a mobile app, I would be completely transparent with them and list out both the pros and cons. In about 99% of the cases, having a mobile app developed is beneficial in one way or another. We are living in a world where people are spending hours per day on their mobile devices. More and more people are moving away from their computers and getting tasks done on their iPhones, iPads, tablets, and other mobile devices. Whether you are looking to make your business more efficient, solve an everyday problem, or make money, having an iPhone or Android app developed is a route worth exploring.

Lastly, where do you see Pioneer 5 years from now?

In 5 years, I see Pioneer working with a wide variety of clients, both small and large. We hope that some of our smaller clients will grow and turn into larger clients down the road. New technology comes out every day, so Pioneer will continue to stay on top of that and integrate all of these technologies into the apps that we build. Pioneer also has the mission to solve everyday problems through mobile apps, so we have some platforms our team is working on that should be released soon, so we hope you’ll Pioneer with us and stay tuned!

 

 

Wow, that’s great! I’m excited to see what platforms Pioneer has coming out. It’s been great to chat with you and hear about your experiences and advice to others. I think this has been eye-opening for people who are not in the developer world and even those who are. Thanks again and I hope we can catch up soon!

Phil Scarfi, Founder of Pioneer Mobile Applications
Phil Scarfi, Founder of Pioneer Mobile Applications

If you’d like to stay up to date with Pioneer Mobile Applications, follow their social accounts (Facebook | Twitter | Instagram | LinkedIn) and check them out at pioneerapplications.com.

pioneerapplications.com | #pioneerwithus

Florence: Development in the Mobile Gaming App Industry

Florence

Can you imagine a game on your phone that had no levels, no high scores, and no way to win? Is it even a game? Florence, an app that embodies this strange concept, actually won the title of Apple’s Game of the Year in 2014, breaking ground in the app industry.

If it’s not a competitive game, then what exactly is it?

Ken Wong, the designer and app developer, created the app as an interactive story-telling game for users. His gaming company partnered with a film studio in order to create the game in which you follow the life story of the main character, Florence. As you progress in the app, you see her go through relationships and hardships, delivering an entertaining game while invoking an emotional response in users.

It definitely changes the pace of the mobile gaming atmosphere, and will be a trend to watch in years to come with further gaming app development.

Check out “Florence” in the App Store today!

 

About Pioneer

Pioneer Mobile Applications is a one stop shop for bringing your app idea to life. It is our mission to provide personal, affordable, & reliable app development for individuals, organizations, and businesses by being with our customers from the idea stage to launch and everything in-between!

With several years of expert mobile app development experience, United States app design and development company, Pioneer Mobile Applications is committed to the success of our clients. Whether your business is at the idea stage, currently in development, or already has a million users, Pioneer Mobile Applications can help create an affordable, reliable, and beautiful experience for your users. As a United States app design and development company, Pioneer Applications prides itself on being a full service development agency. We don’t just make apps, we will take a simple idea and create an application personalized for your business. Our goal is to ensure that our clients are succeeding. We accomplish this by providing idea conceptualization, market validation, app design (user experience & user interface), iOS, Android, and web development, testing, and marketing! We are constantly keeping up with new technology as it comes along to be sure that your app is using the latest, most cutting edge tech. United States mobile app design and development agency, Pioneer Applications is a United States based organization that is a team player on every project both small and large.

We have over 5+ years experience working with all different types of clients such as BuzzFeed, UMass Amherst, All in One Music Applications and many more! Our strategic process provides quick turn around times which lets us keep development costs down, saving our clients money!!

Services

iOS & Android: We have multiple developers on hand to build your iOS and Android Applications. The code we create is always clean and easily understandable by other developers.

UI/UX: Design is a very important thing. Our User Interface and User Experience developers make sure that your app is beautiful and easy to navigate through. We’ll help you out with branding and ensuring your app is recognizable!

Project Management: When there are a bunch of different moving parts, things can get messy. Our project managers makes sure everyone is on the same page and getting their work done as efficiently as possible.

Sales & Marketing: We don’t stop once we’re finished developing the app; we want to make sure that your app gets users on it and help you get featured in the App Store. Our sales and marketing experts will help you get the word out and acquire users!

Our Process

Conceptualize, Validate, Brand, Develop, Test, Launch, Promote

Collections: App Development to Organize your Cluttered Camera Roll

Collections

Finally, an app developed to organize your thousands of screenshots and snapshots of important ideas and information you wanted to remember, but can no longer find in your photo albums.

App developers often have a hard time forming ideas for apps that are useful for consumers, but this idea combines organization and utilization to create a platform to help people keep track of their pictures  on their mobile device- a very common problem faced by anyone with a cell phone.

Check it out on the app store: https://www.collectionsapp.co.uk 

About Pioneer

Pioneer Mobile Applications is a one stop shop for bringing your app idea to life. It is our mission to provide personal, affordable, & reliable app development for individuals, organizations, and businesses by being with our customers from the idea stage to launch and everything in-between!

With several years of expert mobile app development experience, United States app design and development company, Pioneer Mobile Applications is committed to the success of our clients. Whether your business is at the idea stage, currently in development, or already has a million users, Pioneer Mobile Applications can help create an affordable, reliable, and beautiful experience for your users. As a United States app design and development company, Pioneer Applications prides itself on being a full service development agency. We don’t just make apps, we will take a simple idea and create an application personalized for your business. Our goal is to ensure that our clients are succeeding. We accomplish this by providing idea conceptualization, market validation, app design (user experience & user interface), iOS, Android, and web development, testing, and marketing! We are constantly keeping up with new technology as it comes along to be sure that your app is using the latest, most cutting edge tech. United States mobile app design and development agency, Pioneer Applications is a United States based organization that is a team player on every project both small and large.

We have over 5+ years experience working with all different types of clients such as BuzzFeed, UMass Amherst, All in One Music Applications and many more! Our strategic process provides quick turn around times which lets us keep development costs down, saving our clients money!!

Services

iOS & Android: We have multiple developers on hand to build your iOS and Android Applications. The code we create is always clean and easily understandable by other developers.

UI/UX: Design is a very important thing. Our User Interface and User Experience developers make sure that your app is beautiful and easy to navigate through. We’ll help you out with branding and ensuring your app is recognizable!

Project Management: When there are a bunch of different moving parts, things can get messy. Our project managers makes sure everyone is on the same page and getting their work done as efficiently as possible.

Sales & Marketing: We don’t stop once we’re finished developing the app; we want to make sure that your app gets users on it and help you get featured in the App Store. Our sales and marketing experts will help you get the word out and acquire users!

Our Process

Conceptualize, Validate, Brand, Develop, Test, Launch, Promote

Fujifilm App Development: Promoting Creativity

Fujifilm recently renovated their web platform and created a brand new app to keep inspiring photographers’ creativity.

Their new app includes articles keeping creators up-to-date with different events and photo shoots occurring, as well as giving tips and advice on photography and photo editing. They also plan to hold contests and sweepstakes to the photographic world a competitive edge and provide inspiration for users.

Download the on the App Store